Andy Ridley


Keen diver Andy Ridley is the CEO and co-founder of one of the largest grassroots
environmental movements: Earth Hour, a WWF initiative. This movement, which started in
just one city in Australia, has grown to inspire millions around the world to unite to protect
our planet.

This has earned the campaign more than 20 international awards including the Cannes
Titanium Lion for Integrated Marketing and the Australian Banksia Gold Award for the

As the former Director of Communications at WWF Australia, Andy worked on a number
of successful campaigns to establish large wildlife protection areas in Papua New Guinea,
protect the Tarkine Forest in Tasmania and establish some of the world’s largest marine
Protected Areas in Southern Ocean and on the Great Barrier Reef.

Andy has previously worked for The Prince’s Trust in the UK, and is also an Ambassador for
the Great Barrier Reef for Tourism Australia and Tourism North Queensland.

Andy holds a BA (Hons) in Modern Studies, History, Politics and English from the
Manchester Metropolitan University.