Lixin Huang

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Lixin Huang is well-known for her thoughts on consumption reduction of illegal species in traditional medicine. She has been advocating sustainability in Chinese herbal medicine and has spoken widely on the challenges and opportunities ahead.
ACTCM has led the way in bridging the cultural and communication divide between traditional Chinese medicine (TCM) and international conservation interests. Under Lixin’s leadership, ACTCM began its efforts to raise public awareness about endangered species when it partnered with WWF to build public support for tiger conservation in 1998.
Lixin has been reporting on proceedings from various educational activities and meetings on the importance of wildlife conservation in relation to TCM, with a vision of a sustainable future to promote healthy people and a healthy planet.