About WWF


World Wide Fund
For Nature

About WWF

World Wide Fund For Nature

WWF takes an innovative, collaborative, science-based approach to achieve its mission of
people living in harmony with nature.

From our experience as the world’s leading independent conservation body, we know that the
well-being of people, wildlife and the environment are closely linked.

We’re striving to safeguard the natural world, helping people live more sustainably and taking
action against climate change. Our work ranges from protecting the Amazon and the Arctic
to transforming markets for natural resources such as palm oil, soy and fish.

WWF’s on-the-ground work is powered by dedicated people – including leading scientists,
policy experts, economists, lawyers and communicators.

WWF cannot achieve its goals alone. Strong partnerships with business, governments, local
communities, academia and other non-governmental organisations are essential for driving
change at the scale needed.

From small beginnings more than 50 years ago, WWF has been steadily growing. Today we
work in more than 100 countries across the globe. Now, more than ever, we need your help to
leave our children a living planet.